That strategy is built on technology. “We’ve focused on an integration effort, a right-sizing effort, and mapping out what we needed to do in the next 18 months,” Holguin said. “The result is not only savings, which was almost $30 million, but also a plan, an engineering plan, a data analytics plan, and the start of that plan is a migration towards Kinja. With The Root newly transitioned to Kinja, Univision has set the rest of its road map. “The next one is fusion.net,” Holguin said. “Then we start migrating The Onion by the end of Q3 or Q4. That last one, which is the most complex, is Univision, which we’re planning on doing in ’18. “So, by the end of ’18 or the second semester of ’18, we’ll be migrated into Kinja, and all the systems that we put in place are there to service our current verticals and any future vertical we acquire.” Will commerce be a consistent business driver across all its digital assets as Univision gets its infrastructure in order? http://henrybrooksstory.universitypunjabi.org/2017/04/19/a-useful-a-to-z-on-level-headed-products-of-course-for-curriculum-vitae/Holguin believes that established brands — if well-known and trusted — can sell stuff to their loyalists. “If you are an emerging brand, and you’re trying to do e-commerce, good luck. Now if it’s a younger brand that we’ve acquired, does it make sense? I’m not sure. I’m not sure that it will have the gravitas to be able to convince people to go and click and buy.
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